About Us

We’re on a mission to empower farmers in
New Zealand and beyond

Our story

With backgrounds that began in rural New Zealand, our academic and professional careers in robotics, electronic design, machine learning and mechanical and electrical engineering ultimately led us back to the farm, where we help solve meaningful problems found within the agricultural sector through real-world solutions.

Envisioning a future where farmers have detailed data on the health and wellbeing of each and every animal, we created ProTag to harness the power of continuous tracking, which will keep livestock happier, healthier and more productive.

Our game-changing cattle monitoring ear tag will empower farmers and make our vision your reality.

Team

Meet the crew

Baden Parr

Baden Parr

Co-Founder

Tyrel Glass

Tyrel Glass

Co-Founder

Decoy

Jenny Krueg

CMO

Decoy 2

William Johnson

Account manager

Decoy 3

Gianna Richards

Advisor

vv

Jessie Williams

Advisor